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Brazil is the largest e-commerce market in Latin America, with a market value of $35.8 billion in 2020, according to a report by Statista. The country has a large and rapidly growing population, with a high level of internet penetration and a strong culture of online shopping. Here are some key facts and figures about e-commerce in Brazil:

  • In 2020, there were an estimated 78 million e-commerce users in Brazil, representing around 38% of the total population. This number is expected to grow to 85 million by 2024.
  • The most popular categories for e-commerce in Brazil are fashion, electronics, and home and garden products.
  • In 2020, the majority of e-commerce sales in Brazil were made through desktop computers, with mobile devices accounting for just under half of sales. However, the use of mobile devices for e-commerce is expected to increase significantly in the coming years.
  • The use of social media for e-commerce is also on the rise in Brazil, with platforms such as Facebook, Instagram, and WhatsApp playing a major role in connecting consumers with merchants.
  • Despite the rapid growth of e-commerce in Brazil, there are still several challenges that need to be addressed, including low levels of trust in online payment systems, high delivery costs, and limited payment options.

To stay competitive in the e-commerce market in Brazil, it is important for businesses to be aware of the latest trends and best practices. The Brazilian Association of Shopping Centers (ABRAS) is a valuable resource for e-commerce professionals, providing insights and information on the latest developments in the industry.

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References:

ABRAS. (2021). Associação Brasileira de Shopping Centers. Retrieved from https://www.abras.com.br/